Senior Management & Leadership Team

It's people that lead people.

Collectively, Who Cares? Scotland’s people, work to create meaningful and transformational change for care experienced children and young people across Scotland.

Chief Executive Officer

Duncan Dunlop has been the CEO of Who Cares? Scotland since January 2012.

Senior Management Team

Duncan is supported by 3 Directors.

  • Brian Houston – Director of Operations
  • Claudia Macdonald – Director of Influencing & Engagement
  • Cheryl-Ann Cruickshank – Director of Innovation & Development.

The CEO and Directors can be contacted via the national office on 0141 226 4441.

The Leadership Team

The CEO and Directors lead a collective group of Managers who all form the Leadership Team.  Together, this team work across Scotland to deliver on our advocacy, youth work, policy & research, training & education, campaigning and communications – and to support those who do it.

The Managers sit across 3 Directorates.


Director: Brian Houston

  • Caroline Richardson | Advocacy & Participation Manager, West
  • Craig McCreadie | Advocacy & Participation Manager, South West
  • Lorraine Moore | Advocacy & Participation Manager, South East
  • Jamie McAnally | Advocacy & Participation Manager, Central
  • Tom Boyd | Advocacy & Participation Manager, North.


Director: Claudia Macdonald

  • Carly Edgar | Policy Manager
  • Denny Ford | Engagement & Involvement Manager
  • Jamie Kinlochan | Campaigns & Communications Influencing Manager
  • Kevin Browne | Corporate Parenting Training & Education Manager.

Organisational Development

Director: Cheryl-Ann Cruickshank

  • Donna Armstrong | Finance Manager
  • Gavin Millar | Human Resources Manager
  • Fiona Buggy | Business Support Manager
  • Maciej Alexander | Monitoring, Evaluation & Learning Manager
  • Gavin Sinclair | Fundraising and Partnership Manager

The Leadership Team can be contacted via the national office on 0141 226 4441.

With thanks to Scottish Local Authorities and funding partners, who make our work possible
Who Cares? Scotland Funding Partners