Public Education Campaign – our experience


Find out more about our experience and the evidence which has mapped our journey in calling for a Public Education Campaign

We have 40 years of experience in providing direct, independent advocacy to children and young people with care experience and in hearing first-hand accounts from Care Experienced people about their lived experiences. From this, we know there needs to be a change in public values, attitudes and behaviours in order to achieve a Lifetime of Equality, Love and Respect for all Care Experienced people.

A snapshot of organisational evidence

1. Who Cares Scotland Evidence for Engender and CEDAW – April 2018
A report highlighting how young care experienced women can face discrimination.

2. Frameworks Reframing Consultation – December 2017
A workshop held in Inverclyde with the Proud2Care group, focused on how care is viewed by others and what Care Experienced people want the public to know.

3. Response to Consultation on Draft Statutory Guidance Standards in Scotlands School etc. Act 2000 – November 2016
A policy response to Scottish Government about the inequalities faced by Care Experienced people in education.

4. Together, Children’s Rights Response – September 2014
A report discussing the rights of Care Experienced people over a range of areas.

5. Corporate Parenting VideoPolice Scotland, Dionne’s Story
Dionne powerfully shares her experiences of engaging with the police. Growing up in a residential house, Dionne felt that she was being criminalised for being in care, and that decisions were made which would affect her in adult life.

6. Corporate Parenting VideoLaura on Self-Declaration in FE/HE
Laura explains why it can be extremely difficult for Care Experienced people to self-declare during application processes.

Public attitudes to Care Experienced people

The knowledge we have collated from our work has been supplemented over time with research and publications from other organisations in order to understand the scale of change which must take place and how key the public are to achieving this.

People are dedicating time, money and energy to finding out how our society views people in care. It is apparent that there is widespread confusion and conflicting views about what it means to be Care Experienced today:

Media portrayals – why is this happening? 

We are now starting to understand how the media we consume also has an impact on how we see ourselves. Most pertinent to us is the portayal of Care Experienced characters in media, which we know has consequences. For more than a hundred years, in books, television and film, fictional stories have been told about Care Experienced people and consumed as fact by the general public.

Here are just a handful of examples of well-known Care Experienced characters:

Read more about this in the articles below:

The impact in Scotland

Media portrayals of Care Experienced people can unconsciously influence society and this can have very real consequences within local communities. Care Experienced people are stigmatised every day on the street, in school and in the workplace. This is happening in your community:

Care Experienced voices

Public attitudes towards Care Experienced people are influenced by distorted caricatures, with communities protesting their very existence. Try to imagine, then, how Care Experienced people must feel.

Many Care Experienced people have already been using media and other platforms to try and change a narrative that’s constructed for them and not by them. These examples are just a handful from last year:

These Care Experienced people and others have been speaking up and making Scotland listen.

It’s time now for everyone to hear them.

It is important that Care Experienced people claim their narrative. Who Cares? Scotland has supported this for years, but we have come to the conclusion that we can’t change this alone.

Read more about our ask and our action, to find out how we can change this together.



With thanks to Scottish Local Authorities, funding partners and donors who make our work possible.