Ways to Partner with Who Cares? Scotland

Make a difference through a mutually beneficial partnership with one of Scotland’s most recognised charities.

Why support us?

We have a proven track record in working with corporate partners to help them achieve their goals, while also making a difference to the lives of children, young people and adults with experience of the care system. As the nation’s only membership body for Care Experienced people, we offer a unique opportunity for companies to support this community, at a time when care is in the public and political spotlight.

Our vision

We believe in a lifetime of equality, respect and love for all Care Experienced people and, with your support, we can achieve this. There are a range of ways in which companies can partner with Who Cares? Scotland

Charity of the Year – we know a successful Charity of the Year partnership comes in many forms.  As a member organisation it’s our job to listen to our members. So, as your charity partner it will come naturally to us to listen to what you want out of a partnership – we’ll make  sure our partnership works for you and your people. From strong account management, to creating impactful reports and hosting lively employee engagement opportunities – our promise to you is a year of making memories and impact, alongside a cause that continues to grow in public recognition.

Unforgettable events

  • We will provide opportunities for sponsorship at our calendar of events, including our annual, glittering Gala For Love. In 2020, Standard Life Aberdeen and Mactaggart and Mickel both took sponsorship packages at this event.
  • You can raise awareness of Who Cares? Scotland through your events. Your events can create a valuable platform for WC?S but also showcase your social impact – raising awareness and funds through brand partnership.
  • You may also choose to make us beneficiary of your events. We were delighted to be beneficiary of both the Holyrood Magazine Garden Party and PPA Magazine Awards. At both events we provided a powerful speaker for guests to hear about the impact of funds raised on the day.

Strategic partnership opportunities

  • Hosting corporate networking events with us will help us to extend the reach of Who Cares? Scotland, while ensuring your stakeholders can see the support you are giving
  • Through cause related sponsorship, you could pledge support for our cause through our campaigning events. Our Love Rally provides the perfect opportunity to showcase your support on banners, carried through the streets of Glasgow.

Social mobility – we’re the experts

At Who Cares? Scotland, we know that the challenges of getting into and sustaining employment are much higher for those who have experienced care. As an employer if you are focussing more on social mobility, diversity and inclusion within your workplace then we’ve got the knowledge, skills and connections to support you.  At Who Cares? Scotland, around 25% of our workforce are Care Experienced and we are continually working to increase this. We have great knowledge and insight into how best to support Care Experienced people to thrive, and our Employment Team have supported employers across Scotland to create meaningful employment opportunities for Care Experienced people.

NHS 24 is proud to be a Corporate Parent and continues to identify new ways in which we can contribute to supporting children and young people reach their full potential. As part of our Corporate Parenting Plan, in 2019 NHS 24 partnered with Who Cares? Scotland to recruit three Modern Apprentices in IT, Communications and Digital. We are delighted that all three Modern Apprentices at still working for us and are nearing completion of their qualifications

– Gill McInnes, Head of HR Business Services

If social mobility, diversity and inclusion are important to you, we’d love to work with you.

Sustainability – We’re in it for the long haul… will you join us?   

Speak to most charities and they’ll tell you it’s challenging to find funding that is unrestricted, flexible or long term. Would you like to become one of our long-term corporate partners – helping us achieve our growth plans as we respond to the needs of our members, helping Care Experienced people across Scotland to have their voice heard.

Baillie Gifford do exactly that, with ongoing strategic core funding.

Who Cares? Scotland, is an organisation that is determined to deliver on a vision of ‘A Lifetime of Equality, Respect and Love for Care Experienced People’. We have no doubt that they make a huge difference to an extremely vulnerable and disadvantaged group and are delighted to be able to support them in their passionate and committed pursuit of their vision.

– Baillie Gifford

Cause related marketing – What if every time you sell a product, your service or get a new customer, the smile on your face leads to a smile on ours? Reach new audiences and communicate your values through a cause-related marketing strategy.

  • Wee Blue Coo donate proceeds from a range of their prints to us.

As a Care Experienced person, I believe wholeheartedly in the work that Who Cares? Scotland does. They are passionate trailblazers in ensuring voices within the Care Experienced community are heard.  The work they do in not only providing advocacy support, education, challenging stigmas but also in being instrumental in changing laws is truly inspiring.  I have created a range exclusively for Who Cares? Scotland, where they receive 100% of the profits from each sale. I look forward to creating more opportunities to raise funds for this wonderful charity.

– Joelle Kirkpatrick, Co-founder. Wee Blue Coo Ltd

Inspire your people – Employee engagement  – It’s never been more important for your people to understand how they can meaningfully get involved with a local cause, either individually or as a teams Help us to demonstrate your company’s values to your people.

  • Mactaggart and Mickel staff have volunteered with us on a quarterly basis

In 2018 we signed a two-year agreement to be Who Cares? Scotland’s first strategic corporate partner, to provide vital life skills and practical support to young people when they move into their own homes for the first time.

Through our Employer of Choice Forum it was clear that our employees had a desire to ‘give back’ to the community in some way. The corporate partnership provided us with the opportunity to facilitate this in a structured manner with clearly defined goals from the outset and importantly the opportunity to make a real difference to an individual’s life. It has been a privilege to partner with Who Cares? Scotland and to support the vital work that they undertake to transform the lives of the Care Experienced community.

– Marion Forbes, Director Mactaggart & Mickel
  • SQA post our Christmas cards to our members
  • Nominate someone to start a board of corporate ambassadors
  • Raise funds for us as a team  
  • Donate your specialist skills – from PR, to multi-media, to financial auditing – there are very few skills your people will have that we can’t find a use for!
  • Payroll giving – support your staff to donate to us directly through your payroll

Be kind with in-kind – as a charity we need to be efficient with our limited resources, maximising the impact of our work to as many care experienced people as possible.  Supporting our work through the skills, services and products of our corporate partners can make a big difference, whether that’s your multi-media team helping design our next annual report, a trustee for our board, a secondment opportunity or more.

  • Warburtons who had supported us with a donation from their foundation, went on to supply hundreds of loaves of bread/bread rolls which fed our campers at Summer Camp for a week.

If you would like to talk to us about how your company can support Who Cares? Scotland, contact our Fundraising & Partnerships Manager, Gavin Sinclair – gsinclair@whocaresscotland.org.

With thanks to Scottish Local Authorities, funding partners and donors who make our work possible.